For your why and your story!
5 Reasons Why Personal Branding is important
In today’s changing digital world, Business to Business transactions, and Business to customer transactions have decreased.
What has increased is trust between people.
People trust people more, they are looking for someone they can excitedly recommend and advocate for.
If your personal brand is created and is strong, you will have a lot of people, known or unknown, telling others that you are the best in this field.
And being called as best in your own field is such a powerful thing to come from someone who is not you, or your family, or your friends!
Endless chances in the marketing world
The landscape of marketing is continuously changing and there are a lot of issues that get created in big corporates, and due to this, the audience is irritated with the corruption that is going on.
Now with the changing world of marketing, people want to spend their money wisely, and they want to support the brand that stands for something and whose work speaks for themselves so that they can proudly recommend the brand further, and hence personal branding plays an important role.
The new generation is the one with the entrepreneurial mind.
A lot of startups and businesses are coming into the market and want the flexibility of running a business without corporate rules and restrictions.
And, marketing and branding have become the first wave. If one can build a personal brand before the market is getting corrupted, one will be able to catch the same wave before everyone else becomes a part of it.
Job security is getting decreased with this pandemic situation and a lot of people have lost their jobs. But, the ones who are confident and trust the online branding will surely succeed, especially when the personal brand is in the market, and is standing out from the crowd with fresh ideas.
A street only a few people take
In today’s world, and with the help of WordPress, everyone is creating the same looking websites, use similar images and designs, and create a generic about me section.
And when you check out the same people’s social media accounts, you will see such a range of quotes, pet pictures, selfies, and so on.
Now, think about a potential client from your audience who is going to choose from this dull competition? What will make you unique from others?
The unique will be, your story!
Your ‘why’ of life and your career!
You know you have something awesome to bring to the table for your audience, and when you know the trick of communication, no one will be able to be bigger than you.
I am telling you in advance, that this journey will not be easy, it will be far from easy, because it will require consistency and a mix of your creativeness, and your story, and science.
And you will have to master to get to know your client and nurture them. And then show them how amazingly capable you are.
Embrace the digital world
Some people remember the time before the internet, remembering those phone numbers, deciding on some particular landmarks to meet, juggling with the phone cord.
Don’t you think those were the simpler and good days?
Now, with the phone being with us all the time, even in the washroom (for some people), we do not remember things as we used to.
We feel stranded in a market if we forget our phone at home and do not remember things that we had to buy.
There are two sides to this, we even love the access to shopping online, or look for a recipe on YouTube, or book a cab to go from one place to another, pay online for the food that comes from Zomato or Swiggy.
Everything is being taken care of.
So now, is the time to embrace this technology, because even your audience is on the phone as you are.
We can make it easy for them to research about us, follow us, contact us, after all, we are available on the world wide web, not just in our homes or localities.
Understand the power of the content available visually
Our audience doesn’t want us to sell every day, they do not like those salespersons who come at your doorstep every day.
You know why?
Because it becomes boring, it becomes irritating because we are bombarded with them and the advertisements which are there on every platform.
When we are exposed to such kind of marketing, you understand that you need to learn to tune it.
And hence, you want to become personal, engaging, and someone who provides value to them.
Your audience knows you, they talk to you, they send you emails and messages, it feels like they take you as a friend in their lives.
Your audience is ready to ask questions and take advice and share the same in return to someone else.
Hence, visual content is the most important thing, and personal branding helps people like us increase our value on a particular platform and find ways to engage our audiences.
This is just to let you know, that in this journey of yours, I am with you!
As I told you in my previous emails and articles, and I will keep telling you this in all the mails that will reach you.
Let’s blow the minds of our audience with creative and engaging content, show them the real you, your story, your journey, and let us take them to the destination they wish to reach.
P.S. Please share your valuable comments in the comment section below, so that we can learn, and grow together. I hope you enjoyed reading this.